The Wonderful World of CAD
(computer assisted design)
Joel is one of the most venerable and respected CAD operators in the country, perhaps in the world. He has been working with jewelry design software since 2003, and he participated on the design review team for Gemvision/Matrix software.
The beauty of CAD is that you can see what you're going to get before we build it. You can look at your design from multiple angles, and you can make changes before we create the prototype. This greatly increases the likelihood that you'll pick up the finished piece and it will be exactly what you expected. And that is the whole basis for custom-designed jewelry - you can get exactly what you want. It's infinitely better than going to a traditional jewelry store and picking out something that is almost what you wanted...something that's close to perfect. For something with as much emotional value as jewelry has, why would you want anything less than perfect?
Doesn't it make sense that if the metal behind your diamond is rough and scratched that it won't look as pretty as if all that metal were bright and shining like a mirror?

